Digital Innovation

The media world announced they would allow consumers to bypass traditional pay TV distributors to access entertainment content directly via the Internet. This mean playlists like Netflix and Hulu Plus are in a run for their money. 

The author argues that the consumer now dominates the content creation process. With the production of of more new content posted in one month on YouTube than was created by the three major television networks in the past 60 years. Storytellers are now faced with figuring out how to engage consumers in storytelling. The authors conclusion is that the brands who do the best a harnessing the power of these technologies to share the stories that are yearning to be told, so it the companies can strengthen their relationships with their customers.

 The argument does support his main points with all the evidence that is used. The author uses multiple sources to prove his claims. There is no counterargument, which is reasonable, there isn't much of a counterargument to the topic of story telling. The authors evidence is quite convincing considering it consists of clear and concise language. It's reliable because it comes from professionals that work with this topic for a living.

If is new technology coming out to work with and broadcast with, then all functions of the new technology, and understanding of the concepts need to be accomplished.

 I don't think this article was very interesting. If I don’t have interest in an object its hard to grasp an understanding of the concept. There is more than likely more relevant articles on storytelling about just sports. 

 This article is relevant to our class in some ways. This article is mostly on television and entertainment, while we do sports casting. But it does also talk about storytelling which we do in sports, such as "30 for 30." The article talks about Netflix and tv streaming, which we have no relation to. So from the storytelling we can relate too, but the entertainment streaming is not.